ADIDAS ULTRA BOOST
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ENERGY FROM THE GROUND UP

Our latest collaboration with TBWA\UNITED for Adidas resulted in this playful and energetic piece; a combination of CG elements, stock material, and footage we shot in Cape Town, South Africa, with the Phantom Flex 4K camera. We were asked to create a visual representation Adidas’ own BOOST material, which lead us to create a variety of visual metaphors that we incorporated into a fast-paced edit.

Client ADIDAS
Date Februari 2018
Role Post production, Edit, 3d Design
Audio Cris Kos
Length
Format hd
  • Play
    Production Details

    We created a seamless transition from live action footage to 3D, starting at the moment the Adidas shoe touches the ground. The camera then does a 270 degrees rotation around the shoe to highlight its specific features. By using cg, we had full control of the speed and position of the camera.

  • Production Details

    STYLE FRAMES

  • Production Details

    STYLE FRAMES

  • Production Details

    STYLE FRAMES

  • Production Details

    STYLE FRAMES

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Pepijn Padberg Executive producer pepijn@onesize.com
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