AMERICAN HORROR STORY 1984
Share this on

PITCH

A cabin in the woods, mysterious figures lurking in the darkness, a modern take on a classic genre... These were some of the ideas that FX approached us with when asking if we could pitch an idea for the graphics package of American Horror Story’s latest installment, titled 1984. The 80’s slasher-themed direction of this new season provided us with a starting point to create a variety of styleframes. 
 
Concept
 
We aimed to capture the atmosphere and colours of classic slasher films, while still keeping the overall style distinctively modern. By looking through a collection of iconic 80s films, we noticed recurrent visual elements, such as the use of dark silhouettes, shadows, and dramatic, directional lighting. We made use of reflective surfaces to reveal elements that would otherwise be hidden. One could think of these as a mirror or a window from which the protagonist glimpses his or her foe, referencing the tension and chase typical of the 80s horror genre. We avoided effects that would make the piece feel outdated, such as film grain effects or vintage colour filters.
 
Process 
 
From the start of the process, we branched off into 2 directions: Macro photography and 3D rendering. In both cases, we used the reflective surface of a knife as a central element. Using OctaneRender as our main rendering engine, we also created transparent materials which we combined with on-set photography to create imagery suggestive of a cabin window. These 2 elements allowed us to make use of effects such as blurriness, distortion and refraction while also featuring a thematically relevant objects throughout the various styleframes and effectively paying homage to these movies while retaining a graphic style that could be applied to a variety of potential deliverables.
Client FX
Date December 2019
Role DESIGN
Audio
Length
Format
  • Production Details

    PITCH FRAMES

  • Production Details

    PITCH FRAMES

  • Production Details

    PITCH FRAMES

  • Production Details

    PITCH FRAMES

  • Production Details

    PITCH FRAMES

Get in touch with us

For inquiries send a message to info@onesize.com

For internships and representation send a message to stage@onesize.com

The Netherlands
Pepijn Padberg Executive producer pepijn@onesize.com
Onesize studio
Ellermanstraat 34
1114 AK Amsterdam Duivendrecht
Phone +31 (0)20 693 23 00
United States
Michele Maples Executive producer michele@onesize.com
Social
1615 16th street
Santa Monica, CA 90404
Phone +1 31 310-314-0200
Newsletter

Sign up