FOX asked us to pitch a design and concept for the 2012 College Football Season, which they were about to broadcast.
The idea was to build a scene, an epic moment frozen in time. All the players are petrified statues, just like the fans, cheerleaders and musicians. It's one single moment that counts, a heroic moment.
- A base for a main title in which team logos can be placed according to that weeks games.
- A large set of awesome shots (with and without all the team logos) taken from a wide variety of angles of the frozen-in-time scene (wide, close, medium).
- A graphics set to be layered on top.
- A set of instructions including gradients and colour corrections to facilitate b-roll footage usage.