tottenham Hotspur film
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Introducing the new 2013/2014 Spurs kit.

Since 2012, Under Armour has supplied the official kit for London football club Tottenham Hotspur (Spurs). Firing up their brand awareness in Europe and introducing the new 2013/2014 kit, the Baltimore-based company chose Onesize as a partner to produce and direct six viral films live on the web, in-store and on screens at Spurs’ White Hart Lane stadium.

For the launch of the 2013 kit, the Under Armour creative team came up with a concept and script that involved casting actual Spurs fans and Spurs players. Onesize suggested a raw and gritty visual style. A handheld documentary approach was a perfect fit to communicate the rawness and power of Spurs

In the end, all athletes we shot were used in the film, mainly due to the transfer of star player Gareth Bale. The dailies were brought back to the Onesize Amsterdam HQ, where the complete post-production process, down to final delivery, was done in-house.

Client UNDER ARMOUR
Date Juli 2013
Role Production, Direction, Post Production
Audio White Noise Lab
Length
Format HD
  • Play
    Production Details

    This 15 second version stars Defoe.

  • Play
    Production Details

    This 15 second version stars Dawson.

  • Play
    Production Details

    This 15 second version stars Walker.

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    Production Details

    This 15 second version stars Friedel.

  • Play
    Production Details

    Calling All Spurs Animatic & "Shotlist"

Get in touch with us

For inquiries send a message to info@onesize.com

For internships and representation send a message to stage@onesize.com

The Netherlands
Pepijn Padberg Executive producer pepijn@onesize.com
Onesize studio
Ellermanstraat 34
1114 AK Amsterdam Duivendrecht
Phone +31 (0)20 693 23 00
United States
Michele Maples Executive producer michele@onesize.com
Social
1615 16th street
Santa Monica, CA 90404
Phone +1 31 310-314-0200
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