"We need this campaign to be more fashionable rather than performance and sports driven and it needs to feature newly contracted rookie Jerian Grant..." This is how Under Armour briefed us in a nutshell.
Onesize presented a treatment which involved urban, underground settings and shape shifting items. The result is a campaign film looking like a music video, supporting Under Armour's "Spine" shoe-line fro sale at Finish-Line stores.