We worked with Dutch agency Selmore to produce a short series of looping background animations promoting upcoming lottery events held by Eurojackpot. The concept was to illustrate in an original manner the large amounts of money that could be won by participating in the Eurojackpot sweepstakes. We built animations featuring platters of gold and diamonds as well as a video showing a string of endless gold wrist watches. 

 

Process

 

We began by pitching a series of rough ideas featuring looping animations of endless gold items and luxury products. Together with Selmore, we finally narrowed down our selection to a few of our favourite animations. The final videos were produced entirely by our in-house team using 3D animation. We once again used Octane render to create realistic lighting and to give the materials a luxurious, premium feel.