"Introduce consumers to five unique and exceptionally fresh coffee blends, each offering a distinctive sensory experience that elevates the pleasure of coffee". 

We used the coffee tasting wheel as the visual and narrative guide for the story.
It becomes the framework to express the sensory profile of each blend.
The core of the idea is the ingredients. The origins, notes and aromas that define each blend shape both the animation and visuals. Each of the five blends receives a distinct static that captures its flavor and feeling through texture, color and movement. All cutdowns, digital assets and packshots are derived from these core visuals to create a cohesive system across all touchpoints.