Das Buro contacted us to collaborate on Operadagen’s new branding and visual identity. The festival’s previous name 'Operadagen' sounded somewhat old-fashioned and it didn’t encapsulate the diverse and inclusive nature of the festival. 

 

So Das Buro came up with a different name: “O.” and new brand positioning: “Hear something you've never seen”. O. is not confined to a single definition. O. is open to interpretations and explorations. That's why the visual identity is simple and bold at its core. It takes on meaning when people interact with it. 

 

We elaborated a few different animations that illustrate these concepts. Using 3D animation, we made the logo stretch and bend to reflect it’s flexible and interactive nature.