Pearl Jam asked our good friend, talented artist SIT, to design the poster for the first show of their European tour. The animated video was displayed on the massive 9200m2 LED exterior of the Ziggo Dome in Amsterdam during Pearl Jam's concerts.
Kallenbach Gallery in Amsterdam organized the Pearl Jam Pop-Up Shop where fans could get their hands on authentic merchandise and signed tour posters by SIT. The event was a huge success; over 1000 fans visited the gallery.
The original painted (and signed) frames of the animation are for sale (kallenbachgallery.tictail.com/products/sit)
Don't forget to take a look at the "behind the scenes" video below!