REBRAND PITCH
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REBRAND PITCH NATIONAL GEOGRPHIC

Last year we had the opportunity to pitch on National Geographic’s upcoming rebrand package. 
 
Throughout our creative process, our goal was not to offer a entirely new take on their design elements, but rather to elevate their already existing style into a design package that felt fresh, yet still unmistakably connected to Nat Geo’s iconic identity. 
 
We used the concept of the lens as a metaphor to create animations that both reveal and magnify typographic elements and live-action imagery. The lens can be thought of as a tool that helps you see the world more clearly, something that National Geographic strives to achieve through its educational content. 
 
The various deliverables we included were: lower thirds, title animations, show promos, transitions and a variety of styleframes. We also worked on a bold new logo redesign.
Client NATIONAL GEOGRAPHIC
Date Mei 2021
Role Concept - Design - Animation
Audio
Length 00:50
Format
  • Production Details

    Design elements

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