Last year we had the opportunity to pitch on National Geographic’s upcoming rebrand package.
Throughout our creative process, our goal was not to offer a entirely new take on their design elements, but rather to elevate their already existing style into a design package that felt fresh, yet still unmistakably connected to Nat Geo’s iconic identity.
We used the concept of the lens as a metaphor to create animations that both reveal and magnify typographic elements and live-action imagery. The lens can be thought of as a tool that helps you see the world more clearly, something that National Geographic strives to achieve through its educational content.
The various deliverables we included were: lower thirds, title animations, show promos, transitions and a variety of styleframes. We also worked on a bold new logo redesign.