Working with London-based agency One Small Pixel, we had the opportunity to create OOH films and idents for Siemens at Expo 2020 Dubai.

 

Our aim was to communicate to a wide audience how Siemens transform the everyday by connecting everything through smart, digital interconnected systems. Using different types of everyday objects, the film followed the objects as they travelled through the various screens and interacted with a series of abstract lines that illuminate and digitally enhance each product.

 

The films were tailored for 2 sets of 6 high resolution OOH screens - one arranged horizontally, and the other vertically. Both setups allow the visitors to experience the visual content in different ways. The vertical setup created a grander, more all-encompassing view, while the horizontal setups allowed viewers to walk past the various screens and immerse themselves in this digital world.